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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: Eleventh editionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259548147 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .B387 2018
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